Alan Dove has landed sponsors himself in order to race, brought in title sponsors for karting events and has also been the karting media himself, looking for great stories to write about.
There rarely have been any great stories in karting, so he has written this book to show you how the world is starving for great stories - and how you can supply them in order to get attention and sponsors.
His book is called ‘Motorsport Sagas - Unlocking the Power of Storytelling in Motorsport’.
For me it is the missing link that I hadn’t thought about, its a HUGE deal if you want to add the sizzle that really matters to people who can back you.
You can find it on Amazon easily by searching, or use the links:
USA Amazon
UK Amazon
In the podcast we talk about:
How the storytelling techniques in the book will drag business people into your world.
How Valentino Rossi is the perfect example of using the basic formula of storytelling to take over MotoGP entirely. And How to Copy it.
How, as a racer, you are ripe for becoming the adventurous hero archetype that everyone loves to follow and become involved with.
Examples of adventurous projects kart drivers can do now, opportunities that are wide open ready to go!
Thanks for listening
Terence
The Sponsorship Mind Hack that Makes You Irresistible